By Olivia Coughtrie, Co-Founder of Oriel Partners, the boutique PA & administrative recruitment agency in London.
The role of the PA has changed significantly over the years, from being initially focused on more secretarial tasks, it has adapted to become more multifaceted where the PA is integral to the operations of a business or the smooth running of an HNW’s life.
The traditional secretarial support included heavy audio typing, dictation, diary management and writing correspondence. This has transformed so that PAs act as the right hand to the Principles they support and don’t just get involved in administrative tasks, but also project management, running events, overseeing household staff and so much more.
The most obvious change in recent years which has affected this has been the transformation of technology. There are now apps which can support with the more traditional secretarial duties and many Principles will themselves be more comfortable with managing software platforms, meaning they don’t rely so heavily on a PA to do that side of the role.
Subsequently, PAs are required to have a broader skill set. In addition to the typical admin and organisational skills, they are required to have a thorough understanding of business operations, project management, and can often get involved in other areas of a business including events and marketing. This has made the role more varied and interesting and has justified a significant increase in salaries.
With greater involvement however, comes greater responsibility and a modern PA must also be comfortable with crisis management. In a global world, businesses often work across multiple time zones meaning the PA must be available outside of core office hours and on call to handle any last-minute demands. A HNWI may also expect to contact their PA and get an immediate response, with problems resolved quickly and efficiently. This could be anything from a flight cancellation, to needing a driver, to wanting to eat in a particular restaurant, to household issues. Requests can vary vastly depending on who you are supporting, and no two PA roles will be the same.
Traditionally, PAs and secretaries used to be a more ‘back office’ function, however more and more we are seeing PAs acting as the boss’s representative, attending meetings or events on their behalf and acting as their eyes and ears in the office. This has meant that people skills, emotional intelligence and relationship building are key skills that clients look for when hiring. HNWIs may also want a PA who comes with their own ‘little black book’ of contacts and can provide them with access which they may not have otherwise.
Another change of the PA role we have seen in the last 6 years since setting up Oriel Partners is the rise of hybrid working. The expectations of a PA needing to be sitting next to you, and office based, has adapted and often PAs can work remotely or are only required in the office or home of the HNW they support, when their boss is also based there. This has allowed for greater flexibility in the role, and an improved work life balance.
How to become an UHNW PA
While there are no strict entry requirements for becoming a PA, possessing certain qualifications and skills can significantly enhance your prospects in this competitive field.
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- Background in Administrative Roles – Previous administrative support jobs is highly beneficial.
- Educational Qualifications – Whilst not essential, degrees or certifications in business administration, communication, or related fields can be of value. Also, continuous professional development through PA workshops, courses and seminars to stay updated with the latest industry practices will help you stand out as a candidate.
- Exceptional Communication and Organisational Abilities – Managing multiple tasks efficiently and having the ability to liaise effectively with various stakeholders.
- Discretion and Confidentiality – Understanding the importance of privacy in personal and professional matters.
- Anticipating Employer Needs – Ability to foresee and address the needs of the employer proactively.
These skills and qualifications collectively contribute to a strong foundation for a career as a PA supporting any UHNWI, preparing you for the diverse challenges of the role and positioning you as a valuable asset to HNW employers.
The average salary of a UNHW PA
At Oriel Partners we conduct an annual salary survey which showed that the average salary for a private PA in London is £72,500. However, this figure can differ significantly depending on the employer, location, and scope of responsibilities. Generally, PAs supporting UHNWIs in London earn between £40,000 and £125,000 per year, with experienced PAs supporting high-net-worth individuals or celebrities often earning even more.
In addition to salary, many private PAs enjoy perks such as paid travel, accommodation, and bonuses. Some roles may also include access to luxury events or exclusive opportunities. However, it’s important to weigh these benefits against the demanding nature of the job and the potential need for 24/7 availability.
About the expert
Olivia Coughtrie is the Co-Founder of Oriel Partners – a boutique PA & administrative recruitment agency in London, specialising in permanent and temporary PA, EA and office admin recruitment. Prior to co-founding Oriel Partners in 2018, Olivia was previously an Associate Director at a boutique, West End secretarial agency where she worked for almost 7 years, focusing on senior level briefs across all industry sectors. Olivia managed the permanent team and was integral to the expansion of the business during her time there. She is well known for her direct and honest approach and has many exclusive partnerships with her global clients. Olivia concentrates on the finance, executive search and consulting sectors and specialises on the more senior, C-level roles. To find out more, please visit www.orielpartners.co.uk
